Resources to start a creative business
Starting an ad agency
Starting an Advertising agency is an exciting experience for most proffesionals in the field, however it is unusual for an individual going in to the field to start an agency without any previous industry experience. A more common approach to entering the field on a self employed basis would be to work freelance.
resources for start up
The starting resources needed to work in advertising on a self employed basis aren't massive. An agency can be started with limited cost as long as the business remains small. All that is required to start an agency is a computer, a website and some self promotion.
Freelance creative for advertising
The key to being a freelance personnel in the advertising industry is networking. The more networking individual does the more potential free lance work can be acquired. Another key aspect for freelance advertising work is having a website so that potential clients and advertising agencies can contact you for work.
Friday, 28 April 2017
Wednesday, 26 April 2017
LO2 Evaluating personal qualities
My personal qualities
I believe I have good personal qualities that would fit my work in the creative industry. These personal qualities include having both a creative and business mindset, I beleive this to be the most important because it means I am competent with my creative abilities whilst also being business wise and understanding in finance and business. My presenting abilities are also good due to the practice I have had at my college. This experience is a testament to my willingness to prove I am hard working and show leadership abilities. Other qualities that i possess are reliability and patience when pursuing creative projects that require initiative and unique thinking.
I believe I have good personal qualities that would fit my work in the creative industry. These personal qualities include having both a creative and business mindset, I beleive this to be the most important because it means I am competent with my creative abilities whilst also being business wise and understanding in finance and business. My presenting abilities are also good due to the practice I have had at my college. This experience is a testament to my willingness to prove I am hard working and show leadership abilities. Other qualities that i possess are reliability and patience when pursuing creative projects that require initiative and unique thinking.
LO1 Research potential careers, employment and higher education options
Potential careers
I have a very varied media skill set so finding a sector in the media industry that suits me is difficult. I believe that I could be suited to the advertising sector. This is because there are a large variety of skills that are needed to succeed in this field.
The website creativeskillset.org is an invaluable resource when looking for a career to pursue. Advertising has many different careers within the sector, ranging from account manager to graphic artist. Out of all the jobs involved in advertising the job that appeals to me the most is Creative Director, this is because it involves both the creative side of advertising that comes with copywriting and the business aspect that's involved in nurturing a creative environment and pleasing clients. Creative director requires strong leadership skills as well as capable communication and presenting ability and a unique creative mindset.
The qualifications needed for creative director are minimal as previous experience and talent are more appealing to agencies. A strong portfolio of commercially successful work is also desirable.
Typically a creative director makes there way up to the position through work as a copy writer or art directors. However it has been known that talented and successful individuals can jump to the position. The position of creative director can lead to a role in the leadership of the agency.
Employment
Employment in the media industry is high at the moment, due to the recent wave of new technology start ups. These start ups are looking for talented and creatively wired people to help build and progress their business. Graphic designers are on constant demand for publishing companies like Penguin Books. Web designers are in demand because of the recent surge for website creation. Another job role which currently has high employablitiy is marketing employees who can help push a unique new vision for advertising.
Higher education
To make a career in the media industry the most common way is to go through further education at an university level. Universities offer a large variety of courses that provide ways into the media industry. These courses can be largely creatively focused as well as business and marketing focused. I would prefer a course that offered a business standing point with some creativity mixed in for project work. This could be a course like communication and graphic design or and advertising BA.
I have a very varied media skill set so finding a sector in the media industry that suits me is difficult. I believe that I could be suited to the advertising sector. This is because there are a large variety of skills that are needed to succeed in this field.
The website creativeskillset.org is an invaluable resource when looking for a career to pursue. Advertising has many different careers within the sector, ranging from account manager to graphic artist. Out of all the jobs involved in advertising the job that appeals to me the most is Creative Director, this is because it involves both the creative side of advertising that comes with copywriting and the business aspect that's involved in nurturing a creative environment and pleasing clients. Creative director requires strong leadership skills as well as capable communication and presenting ability and a unique creative mindset.
The qualifications needed for creative director are minimal as previous experience and talent are more appealing to agencies. A strong portfolio of commercially successful work is also desirable.
Typically a creative director makes there way up to the position through work as a copy writer or art directors. However it has been known that talented and successful individuals can jump to the position. The position of creative director can lead to a role in the leadership of the agency.
Employment
Employment in the media industry is high at the moment, due to the recent wave of new technology start ups. These start ups are looking for talented and creatively wired people to help build and progress their business. Graphic designers are on constant demand for publishing companies like Penguin Books. Web designers are in demand because of the recent surge for website creation. Another job role which currently has high employablitiy is marketing employees who can help push a unique new vision for advertising.
Higher education
To make a career in the media industry the most common way is to go through further education at an university level. Universities offer a large variety of courses that provide ways into the media industry. These courses can be largely creatively focused as well as business and marketing focused. I would prefer a course that offered a business standing point with some creativity mixed in for project work. This could be a course like communication and graphic design or and advertising BA.
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